Starting at the age of 13, Coss Marte built a $2M cocaine-and-marijuana empire in New York City before getting busted. While serving time, he developed a bodyweight exercise program that he could do in a 9'x6′ prison cell — he lost 70 pounds and went on to help his fellow inmates lose a total of 1,000 pounds. Once released, he was determined to build a legitimate business and, with the help of organizations like Defy Ventures, he’s gotten funding through Shark Tank and a successful Kickstarter to open his own gym, ConBody, where he hires formerly incarcerated as trainers. We spoke about his approach to “hustling,” how he stays resilient and the key inflection points in his journey to becoming fit and legit (including the incredible "stamp in the bible” story).
In 1972, when Lanny Bassham failed in his attempt to win the Gold Medal in International Rifle Shooting at the Munich Germany Olympic Games, he started searching for a course on controlling the mind under pressure. When he couldn’t find one, he began to interview Olympic Gold Medalists to discover what they were doing to win and went on to create a system of mental control he called Mental Management®. Within six years, Lanny Bassham dominated his sport, winning 22 world individual and team titles, setting 4 world records and winning the Olympic Gold Medal in Montreal in 1976. For the past 34 years, Lanny has been teaching Mental Management® to the elite of sport and business, including Olympians, Fortune 500 corporations and the Navy SEALS. We talk about how winners never try to win (and what they do instead), what it takes to change your self image and how to see everything that happens to your advantage.